Mirko Lange is the founder and managing director of Scompler, a rapidly developing content management platform. Originally a lawyer, then PR consultant and later agency owner, Mirko Lange now has almost 25 years of experience in almost all trends, disciplines and areas of marketing and communication. His mission: To help companies develop and implement smart strategies and processes to better meet the demands of an increasingly digital (and crazy) world. At the same time, Mirko Lange is very active as a lecturer at various universities on the topics of content strategy, content marketing and content operations. His models such as the Content Radar, the Storycircle or the FISH model are well known in the industry. Its customers include companies such as Deutsche Bahn, Nestlé, BASF, Lidl, BSH, HRS, Scout 24, Geberit, SUVA and Techniker Krankenkasse.