Amanda drives the content, social and community strategy for the AppExchange at Salesforce, the Salesforce store. She is a conference speaker, published author, and a social media professor. Amanda has worked in content marketing, social media and community marketing for B2B tech startups and Salesforce for eight years. Prior to content and social marketing, Amanda worked in account management for advertising agencies for brands such as IKEA, Atlantic Records, Twinings Tea. In addition to marketing, Amanda is passionate about writing, running, and border collies.